https://tialxy.com tialxy Tue, 23 Dec 2025 12:48:55 +0000 https://tialxy.com en https://tialxy.com/Home-Image-Scroll-copy Tue, 23 Dec 2025 12:48:55 +0000 tialxy https://tialxy.com/Home-Image-Scroll-copy <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0829a5dcf0d1d96b2245b040520a3a3f1d610209afbefa68346dc1c051b4cba7/Biolink-cover-2.jpg" data-mid="242104956" border="0" src="https://freight.cargo.site/w/1000/i/0829a5dcf0d1d96b2245b040520a3a3f1d610209afbefa68346dc1c051b4cba7/Biolink-cover-2.jpg" />Biolink Branding, digital design <img width="4950" height="2784" width_o="4950" height_o="2784" data-src="https://freight.cargo.site/t/original/i/5d069021a47707ff7989c0084cafb37f48190bc5e526945ee57eb470ce781625/iphone_mockup_autumn_scenes_02-copy.jpg" data-mid="242104961" border="0" src="https://freight.cargo.site/w/1000/i/5d069021a47707ff7989c0084cafb37f48190bc5e526945ee57eb470ce781625/iphone_mockup_autumn_scenes_02-copy.jpg" />Routes UI/UX case study <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/44d1680926fbd78699f6ca8208c0bab591230f554aedaa1c5ffe5ce3c0df9398/Tia-Liu_Plot_1_graphis.jpg" data-mid="242209491" border="0" src="https://freight.cargo.site/w/1000/i/44d1680926fbd78699f6ca8208c0bab591230f554aedaa1c5ffe5ce3c0df9398/Tia-Liu_Plot_1_graphis.jpg" /> Plot Hotel branding Branding <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c0c8d3454c6fcc62ef21e884f5e1058f4913029d8ddfdbf70daa36c7f73d2c6a/Airbnb-cover.jpg" data-mid="242209490" border="0" src="https://freight.cargo.site/w/1000/i/c0c8d3454c6fcc62ef21e884f5e1058f4913029d8ddfdbf70daa36c7f73d2c6a/Airbnb-cover.jpg" /> Airbnb connect UI/UX case study <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/41a10554c114de4755d69278b484d292e4c025ce421cf6ae0306fb6f436422de/DIN-website.jpg" data-mid="242104921" border="0" src="https://freight.cargo.site/w/1000/i/41a10554c114de4755d69278b484d292e4c025ce421cf6ae0306fb6f436422de/DIN-website.jpg" />Din type specimen Typography, editorial design <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/aecc9592a3ee1e1b707af1f76db2b6f84de1bb327fd3c2221497546db63d3945/CVS-hero-image.jpg" data-mid="242104951" border="0" src="https://freight.cargo.site/w/1000/i/aecc9592a3ee1e1b707af1f76db2b6f84de1bb327fd3c2221497546db63d3945/CVS-hero-image.jpg" />CVS Teens UI/UX case study <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3f4bbe153374181899c37db05440bebf7892c393f6954342ebd59ce165cca483/Cover_2.jpg" data-mid="242104975" border="0" src="https://freight.cargo.site/w/1000/i/3f4bbe153374181899c37db05440bebf7892c393f6954342ebd59ce165cca483/Cover_2.jpg" />The Highline Wayfinding and signage, environmental graphics <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9076e20d7855c58404fc28e3f8151f267e13889223d10910a7b979f78f17beab/Cover_Vinyl.jpg" data-mid="242104990" border="0" src="https://freight.cargo.site/w/1000/i/9076e20d7855c58404fc28e3f8151f267e13889223d10910a7b979f78f17beab/Cover_Vinyl.jpg" />Vinyl record for Tchaikovsky Package design, type design https://tialxy.com/Info Thu, 18 Jan 2024 04:35:18 +0000 tialxy https://tialxy.com/Info About me Hi, my name is Tia. I am a GRAPHIC and INTERACTION DESIGNER based in NYC. I have a deep appreciation for typography and the craftsmanship behind building design systems, refining every detail with precision. I believe that great design goes beyond visual appeal; it creates meaningful experiences and offers thoughtful solutions to real problems.&nbsp; In my free time, I’m drawn to BIOLOGY and the intersection of science and art. I love how the logical, precise nature of science collides with the creativity of art, especially when it comes to visualizing the invisible. Similar to bio art, which makes the unseen visible to help others understand, I aim for my design work to clarify complex problems and deliver solutions in a similar way.Resume︎︎︎ Experiences Labbrand︎︎︎ Shanghai, China Digital Design internship 2026 Entro Communications︎︎︎ New York, USA Design internship2024 Achievements Indigo Design Award 2026︎︎︎Silver Winner in Typography for Graphic Design Silver Winner in Packaging Design for Graphic Design Communication Arts 2026 Typography Shortlist Graphis New Talent 2025︎︎︎ Gold Award x 2 Din Type specimen book, Vinyl record for Tchaikovsky Silver Award x 1 Airbnb Connect Honorable Mention x 4Biolink, Plot hotel, CVS Teens, Muni credit card Spring Show, Début 25 School of Visual Arts SVA BFA Design Top Percentile Portfolio (2024)School of Visual Arts High term honor (2021-2025)School of Visual ArtsSilas H. Rhodes Scholarship (2021-2025) School of Visual Arts &nbsp; &nbsp; &nbsp; Features &amp; activities SVA 3D AR/XR Hackathon 2024&nbsp;UI/UX Designer, researcher&nbsp; Link to article︎︎︎ Interviewed by Canvas Rebel, 2024 Talked about the importance of problem-solving and risk-taking in my design worksLink to article︎︎︎&nbsp; &nbsp; Guest lectures Spatial branding | Spring 2025School of Visual Arts&nbsp; Spatial branding | Fall 2024 School of Visual Arts &nbsp;&nbsp; https://tialxy.com/Biolink Wed, 29 Jan 2025 01:22:17 +0000 tialxy https://tialxy.com/Biolink Biolink Branding/ 2024 Fall Biolink is a digital learning platform that immerses users in the human body through AR/VR, allowing them to explore its intricate details. Inspired by the double-helix structure of DNA and the organic curves of cells, I designed a custom typeface based on Apotek that emphasizes zooming into microscopic elements, revealing the hidden world beneath the surface. This typographic approach creates a cohesive and distinctive brand identity. The design system︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/b6f5cc7485e37af9779162a7556520b8cca0ed386d39fae795ff16767904d71b/Project-3_Design.jpg" data-mid="239036593" border="0" src="https://freight.cargo.site/w/1000/i/b6f5cc7485e37af9779162a7556520b8cca0ed386d39fae795ff16767904d71b/Project-3_Design.jpg" />Customized typeface︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7426987c8a7995ec2ca753326a5b32e80f44fe926eaf247b9d5a8a4a7578b5b8/Type-specimen_0214.jpg" data-mid="226607233" border="0" src="https://freight.cargo.site/w/1000/i/7426987c8a7995ec2ca753326a5b32e80f44fe926eaf247b9d5a8a4a7578b5b8/Type-specimen_0214.jpg" /> Brand applications︎︎︎ <img width="3660" height="2516" width_o="3660" height_o="2516" data-src="https://freight.cargo.site/t/original/i/6c9d027f62422ef4039fc48efd1e08ccb399388e7b0cd708686716c8af82d3e1/Fn.resources_Poster-01-copy-2.jpg" data-mid="225696922" border="0" src="https://freight.cargo.site/w/1000/i/6c9d027f62422ef4039fc48efd1e08ccb399388e7b0cd708686716c8af82d3e1/Fn.resources_Poster-01-copy-2.jpg" /><img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2ebe1621f38b4b2adeee4011e340f453a420c92f92a0c22a89ca5bad185e52dc/Tia-Liu_Biolink_3_Graphis.jpg" data-mid="226737547" border="0" src="https://freight.cargo.site/w/1000/i/2ebe1621f38b4b2adeee4011e340f453a420c92f92a0c22a89ca5bad185e52dc/Tia-Liu_Biolink_3_Graphis.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/08758a667121aafe16c2371efa87249b858c3ee1f0c04e0eff80e3d1792f5fa0/Tia-Liu_Biolink_4_Graphis.jpg" data-mid="226737544" border="0" src="https://freight.cargo.site/w/1000/i/08758a667121aafe16c2371efa87249b858c3ee1f0c04e0eff80e3d1792f5fa0/Tia-Liu_Biolink_4_Graphis.jpg" /><img width="4500" height="2532" width_o="4500" height_o="2532" data-src="https://freight.cargo.site/t/original/i/c583c0df2b7e9b482afa5d064650d3dcf436bce6f87bfcc5f178c1c085b854dc/Laptop-Mockup.jpg" data-mid="228232674" border="0" src="https://freight.cargo.site/w/1000/i/c583c0df2b7e9b482afa5d064650d3dcf436bce6f87bfcc5f178c1c085b854dc/Laptop-Mockup.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/7a30a606d91f18621c6d7d1f76a765c9bf46479b698752755017393c5a9d6508/Outdoor-Advertising-Mockup-2.jpg" data-mid="226446825" border="0" src="https://freight.cargo.site/w/1000/i/7a30a606d91f18621c6d7d1f76a765c9bf46479b698752755017393c5a9d6508/Outdoor-Advertising-Mockup-2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f9d3fb7c23e9a25cb105326db425c886c1148fcf72265d69291d770867b4f4d2/Phone-ad.jpg" data-mid="227022045" border="0" src="https://freight.cargo.site/w/1000/i/f9d3fb7c23e9a25cb105326db425c886c1148fcf72265d69291d770867b4f4d2/Phone-ad.jpg" /> Event and exhibition︎︎︎ <img width="2464" height="1856" width_o="2464" height_o="1856" data-src="https://freight.cargo.site/t/original/i/433cb6aa3283f84ad47c3d09d3b4d44e8a61dfd5ad6bb4e5e11b170087fc8427/u4358957895_A_up_front_view_of_white_exhibition_stand_with_an_i_b27e8936-3715-4ba0-9a50-bde44e9838e3.jpg" data-mid="226607963" border="0" src="https://freight.cargo.site/w/1000/i/433cb6aa3283f84ad47c3d09d3b4d44e8a61dfd5ad6bb4e5e11b170087fc8427/u4358957895_A_up_front_view_of_white_exhibition_stand_with_an_i_b27e8936-3715-4ba0-9a50-bde44e9838e3.jpg" /> <img width="2464" height="1856" width_o="2464" height_o="1856" data-src="https://freight.cargo.site/t/original/i/4ff9b16c08dbd895e42f49ee716955bbc874160e1a90c58bdc38e681f37494e6/u4358957895_A_white_exhibition_stand_with_an_interactive_screen_f26bee92-7d42-420f-bffa-2b3e9e59102a-4.jpg" data-mid="226607409" border="0" src="https://freight.cargo.site/w/1000/i/4ff9b16c08dbd895e42f49ee716955bbc874160e1a90c58bdc38e681f37494e6/u4358957895_A_white_exhibition_stand_with_an_interactive_screen_f26bee92-7d42-420f-bffa-2b3e9e59102a-4.jpg" /> <img width="2976" height="1632" width_o="2976" height_o="1632" data-src="https://freight.cargo.site/t/original/i/c130d1092bc94639cd1767a5b763d0f8b9fa3b1eebbb76d5697e187242f19f63/u4358957895_A_white_exhibition_stand_with_an_interactive_screen_f8696e91-834d-474a-8705-901533e26179-1.jpg" data-mid="226607483" border="0" src="https://freight.cargo.site/w/1000/i/c130d1092bc94639cd1767a5b763d0f8b9fa3b1eebbb76d5697e187242f19f63/u4358957895_A_white_exhibition_stand_with_an_interactive_screen_f8696e91-834d-474a-8705-901533e26179-1.jpg" /> https://tialxy.com/Plot-Hotel-1 Sat, 15 Feb 2025 01:50:24 +0000 tialxy https://tialxy.com/Plot-Hotel-1 Plot Hotel Branding/ 2024 Fall Plot is a New York-based hotel brand that empowers guests to fully immerse themselves in the local culture, offering unique experiences in each destination. Through carefully curated atmospheres, local cuisine, and expert guidance, Plot helps visitors explore and connect with the heart of every city. With locations in diverse international cities, Plot tailors each stay to reflect the authentic culture of its surroundings, giving guests a deeper understanding and appreciation of the world. Plot embodies the concept of coordinates, marking each destination you visit as a “dot” on your journey. Every stay leaves a meaningful imprint, creating a memorable point on your personal map of experiences. As these coordinates connect, they form a unique story that reflects your path through diverse cultures and destinations around the world. Design system inspired by coordinates ︎︎︎ Customized typeface ︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/44767419115aaa13b3852945d57a201b82f9e14963e8d51069d45960bcab0c49/Type-specimen.jpg" data-mid="229329664" border="0" src="https://freight.cargo.site/w/1000/i/44767419115aaa13b3852945d57a201b82f9e14963e8d51069d45960bcab0c49/Type-specimen.jpg" /> Viewbook ︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6afae5470da5f0c7217fdbd2c6799c8cd010c82c0e4cfc7a634e543c2b8bf1f0/1.jpg" data-mid="229244663" border="0" src="https://freight.cargo.site/w/1000/i/6afae5470da5f0c7217fdbd2c6799c8cd010c82c0e4cfc7a634e543c2b8bf1f0/1.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d7d96762065b8413721d69fa2462a902160d2b13fd0eae2ab74b593336f86904/Page-3-ver-3.jpg" data-mid="229403060" border="0" src="https://freight.cargo.site/w/1000/i/d7d96762065b8413721d69fa2462a902160d2b13fd0eae2ab74b593336f86904/Page-3-ver-3.jpg" /> Brand applications ︎︎︎ <img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0b371b84fa31afe934dbb2662973d50b0b0a59eb35fd4247cded21b6f07cf35a/Lobby_final.jpg" data-mid="226608223" border="0" src="https://freight.cargo.site/w/1000/i/0b371b84fa31afe934dbb2662973d50b0b0a59eb35fd4247cded21b6f07cf35a/Lobby_final.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9e73826152b24a7a747c3a1f45d5b8ed870f4234020cbe69f1c41e76680ad33a/Naming_Project-1-10-22-copy-07.jpg" data-mid="226608155" border="0" src="https://freight.cargo.site/w/1000/i/9e73826152b24a7a747c3a1f45d5b8ed870f4234020cbe69f1c41e76680ad33a/Naming_Project-1-10-22-copy-07.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6a088adc46ef0a4fee701a92471fd165d40403bc652ac8accc9ddde4c26a5b2d/Naming_Project-1-10-22-copy-06.jpg" data-mid="226608156" border="0" src="https://freight.cargo.site/w/1000/i/6a088adc46ef0a4fee701a92471fd165d40403bc652ac8accc9ddde4c26a5b2d/Naming_Project-1-10-22-copy-06.jpg" /> <img width="2550" height="3000" width_o="2550" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cb3e07973ba498d473908b62f70bd9080b98075a045bf66b3ff3cfbee1b2515e/Door_final_2.jpg" data-mid="226608230" border="0" src="https://freight.cargo.site/w/1000/i/cb3e07973ba498d473908b62f70bd9080b98075a045bf66b3ff3cfbee1b2515e/Door_final_2.jpg" /> <img width="2550" height="3000" width_o="2550" height_o="3000" data-src="https://freight.cargo.site/t/original/i/95f637348c505308fcf5fb0c7bebb3d069fa03e31c696ea654a0f4605be6c6c6/Signage.jpg" data-mid="226608196" border="0" src="https://freight.cargo.site/w/1000/i/95f637348c505308fcf5fb0c7bebb3d069fa03e31c696ea654a0f4605be6c6c6/Signage.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/228300e4bd0e5e45e5b740fe1279bb8f871ba8cd2cdec6ac2dc83ff2a291541f/Icons.jpg" data-mid="226608211" border="0" src="https://freight.cargo.site/w/1000/i/228300e4bd0e5e45e5b740fe1279bb8f871ba8cd2cdec6ac2dc83ff2a291541f/Icons.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/40b4f0e7a20ad5b12993e0f9e637e808690c535fcd9d7b9c4b41aede9ec9fd70/Tia-Liu_Plot_6_graphis.jpg" data-mid="229329243" border="0" src="https://freight.cargo.site/w/1000/i/40b4f0e7a20ad5b12993e0f9e637e808690c535fcd9d7b9c4b41aede9ec9fd70/Tia-Liu_Plot_6_graphis.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/13ca57081f65e24f5fd32469d36e4ea6fd558fbc8ed4d32be46ddc08cb3ad113/Other-locations_16x9-10.jpg" data-mid="226608243" border="0" src="https://freight.cargo.site/w/1000/i/13ca57081f65e24f5fd32469d36e4ea6fd558fbc8ed4d32be46ddc08cb3ad113/Other-locations_16x9-10.jpg" /> Interior designs︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/559449bd4ce1d14f77e427466db4f8454ac6936ef47981c6e6a2bd10abec1668/16x9-Restaurant.jpg" data-mid="226608236" border="0" src="https://freight.cargo.site/w/1000/i/559449bd4ce1d14f77e427466db4f8454ac6936ef47981c6e6a2bd10abec1668/16x9-Restaurant.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a3bb2169af42156c9c8890058d6bef39936220ecd8b8c3fb746431f117c0b1f0/Cafe_16x9.jpg" data-mid="226608238" border="0" src="https://freight.cargo.site/w/1000/i/a3bb2169af42156c9c8890058d6bef39936220ecd8b8c3fb746431f117c0b1f0/Cafe_16x9.jpg" /> <img width="7527" height="2917" width_o="7527" height_o="2917" data-src="https://freight.cargo.site/t/original/i/da802b038b25285f5fb9f36aeb051ac01579e2a2c4d146212a305253cccea11b/Reading---Corridoor.jpg" data-mid="226608241" border="0" src="https://freight.cargo.site/w/1000/i/da802b038b25285f5fb9f36aeb051ac01579e2a2c4d146212a305253cccea11b/Reading---Corridoor.jpg" /> https://tialxy.com/Din-typespecimen-book Mon, 19 Feb 2024 22:56:14 +0000 tialxy https://tialxy.com/Din-typespecimen-book <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9b393f599e7f45825012321ce200f449ce1f318a78680c2ef2f908b5ae486660/Hero.jpg" data-mid="205957606" border="0" src="https://freight.cargo.site/w/1000/i/9b393f599e7f45825012321ce200f449ce1f318a78680c2ef2f908b5ae486660/Hero.jpg" /> Din type specimen book Typography, editorial / 2023 FallGraphis New Talent 2025 Gold Din is a classic and widely used sans-serif font that originated in Germany. The DIN standards emphasize clarity, consistency, and simplicity in design, aiming to create a universal language that transcends cultural and linguistic barriers. This commitment to precision and legibility makes DIN an invaluable reference for the development of signage systems. In this type of specimen book, I not only showcased the anatomy and various weights of the DIN typeface but also demonstrated its versatility across different design applications in public transportation signages. Inspired by the German subway (U-Bahn) signages I recreated, I wanted to build a set of signages for the Shanghai metro system using Din as my only typeface, to replace the original design with both Chinese and English texts. While creating something new, I strictly adhered to the original design elements and layout system. The project harmoniously blends German design inspiration, DIN typography, and the functional needs of the Shanghai metro system. <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a51064321d54d594f0035dbfeb4494e6bd398d9cc026d2b1e2a0ce2e6ac2c66f/WEB2.jpg" data-mid="205917485" border="0" src="https://freight.cargo.site/w/1000/i/a51064321d54d594f0035dbfeb4494e6bd398d9cc026d2b1e2a0ce2e6ac2c66f/WEB2.jpg" /><img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5cdf623c9e7c5125de2c6e7b101dffc33723219e15284dc02b4ac4227376b725/WEB3.jpg" data-mid="205917486" border="0" src="https://freight.cargo.site/w/1000/i/5cdf623c9e7c5125de2c6e7b101dffc33723219e15284dc02b4ac4227376b725/WEB3.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/633be7f05687cada1494ad5e773c668c437a9e1ad031724e9fe049692a93ba77/WEB4.jpg" data-mid="205917487" border="0" src="https://freight.cargo.site/w/1000/i/633be7f05687cada1494ad5e773c668c437a9e1ad031724e9fe049692a93ba77/WEB4.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e43e345b2e0ad429dca000e62396fd211e7dac8cc1708c22de34f66f708a6d74/WEB5.jpg" data-mid="205917488" border="0" src="https://freight.cargo.site/w/1000/i/e43e345b2e0ad429dca000e62396fd211e7dac8cc1708c22de34f66f708a6d74/WEB5.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9c364ab7ab0d7d720c22194494a574118d64f7d42a95c9bc9b096ab85bfbd49e/WEB6.jpg" data-mid="205917489" border="0" src="https://freight.cargo.site/w/1000/i/9c364ab7ab0d7d720c22194494a574118d64f7d42a95c9bc9b096ab85bfbd49e/WEB6.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d6b726a556106ae3168c49206f0831a188f93725d69d206081fe2346ba3c0ead/WEB-.jpg" data-mid="205917601" border="0" src="https://freight.cargo.site/w/1000/i/d6b726a556106ae3168c49206f0831a188f93725d69d206081fe2346ba3c0ead/WEB-.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/989fa39175eab6f941ac2e5f82814d5a11501c5a3fd05edee68e89c4f896d6de/WEB-2.jpg" data-mid="205917608" border="0" src="https://freight.cargo.site/w/1000/i/989fa39175eab6f941ac2e5f82814d5a11501c5a3fd05edee68e89c4f896d6de/WEB-2.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9e61dd7b9570579c5a4a9fe86c5014bc97058777a490b28f899bf4df1f587dff/WEB8.jpg" data-mid="205917498" border="0" src="https://freight.cargo.site/w/1000/i/9e61dd7b9570579c5a4a9fe86c5014bc97058777a490b28f899bf4df1f587dff/WEB8.jpg" /><img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9cfeedf768bea765a861cd02b7827f3b7dbde566493b53da965f8fd9386e026e/WEB9.jpg" data-mid="205917531" border="0" src="https://freight.cargo.site/w/1000/i/9cfeedf768bea765a861cd02b7827f3b7dbde566493b53da965f8fd9386e026e/WEB9.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c591a1d836645dcb6743d1ca903dee4d1fb12ce03a3cb7d947967bb382e8e66d/WEB10.jpg" data-mid="205917539" border="0" src="https://freight.cargo.site/w/1000/i/c591a1d836645dcb6743d1ca903dee4d1fb12ce03a3cb7d947967bb382e8e66d/WEB10.jpg" /> <img width="4200" height="2700" width_o="4200" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1582ad8da2571f9ec8552314a978293cfe50ec07c595015fa0e8c45123def276/WEB11.jpg" data-mid="205917540" border="0" src="https://freight.cargo.site/w/1000/i/1582ad8da2571f9ec8552314a978293cfe50ec07c595015fa0e8c45123def276/WEB11.jpg" /> https://tialxy.com/The-Highline Tue, 05 Mar 2024 01:45:26 +0000 tialxy https://tialxy.com/The-Highline <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a8c21b3f94356e0172b5409c1a0cf1a16bae9cf7f52a5b441519bed5334a6d4e/Cover_2.jpg" data-mid="242105133" border="0" src="https://freight.cargo.site/w/1000/i/a8c21b3f94356e0172b5409c1a0cf1a16bae9cf7f52a5b441519bed5334a6d4e/Cover_2.jpg" /> The High Line Environmental graphics/ Summer 2024&nbsp; The High Line, a public park on Manhattan's West Side, reimagines the role of public spaces in fostering connected and vibrant communities. Building on its original brand identity, I sought to create a design system that helps users better visualize distances and navigate the park more effectively. This system enhances their overall experience, making it easier to fully explore and enjoy everything the park and its surroundings have to offer. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/51d32a9a81db5e7aab3e9b5bd5d08b3fc82b9e82967493f21016831f6506f9d7/3.jpg" data-mid="222370241" border="0" src="https://freight.cargo.site/w/1000/i/51d32a9a81db5e7aab3e9b5bd5d08b3fc82b9e82967493f21016831f6506f9d7/3.jpg" /> Problem Insufficient notifications about progress made it difficult for people to determine their location. Lacked introductions to certain attractions. Insufficient information about specific exits (where people could access the street, including stairs and elevators) Solution Reassure people about their current location by visualizing distances. Introduce people to various destination and attractions to enhance their travel experience. Notify people about the locations of stairs and exits to improve their navigation. Park specific elements Linear experience:&nbsp;Show progress and change in a single direction.Connections to the streets below:&nbsp;Introduce moments and stops. Important street and location. Your current location and what to expect next. Relationship with the city. HistoryIntroduce High line’s culture and brand identity: the railway. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9e39ced15eee4b4bfd928375cd81dbb7f472b976a858ec6930cd0725d6625f81/Vistor-journey.jpg" data-mid="222370386" border="0" src="https://freight.cargo.site/w/1000/i/9e39ced15eee4b4bfd928375cd81dbb7f472b976a858ec6930cd0725d6625f81/Vistor-journey.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e0133427e02718aeb55bdebdb937c73818a4a8b384e5283bb5acc719d79ce6a3/23-26.jpg" data-mid="222300521" border="0" src="https://freight.cargo.site/w/1000/i/e0133427e02718aeb55bdebdb937c73818a4a8b384e5283bb5acc719d79ce6a3/23-26.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7c52fb487d923ccf580cbf90d82c3b40716f04354219c6370a8cbcaf2f65597f/23-262.jpg" data-mid="222300520" border="0" src="https://freight.cargo.site/w/1000/i/7c52fb487d923ccf580cbf90d82c3b40716f04354219c6370a8cbcaf2f65597f/23-262.jpg" /> Icon development based on the original system︎︎︎ <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/959dce5a038bc5b00f1310f143405bcd57e798d4664d06125d0e11c130c8d249/Icons.jpg" data-mid="222369487" border="0" src="https://freight.cargo.site/w/1000/i/959dce5a038bc5b00f1310f143405bcd57e798d4664d06125d0e11c130c8d249/Icons.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e9c07998b971d5dde7c5a9b123dccfb858b5245ade48ee4df5898d691094d995/23-264.jpg" data-mid="222300518" border="0" src="https://freight.cargo.site/w/1000/i/e9c07998b971d5dde7c5a9b123dccfb858b5245ade48ee4df5898d691094d995/23-264.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ca1e337509a951b11465aaeef167be72bbd25bafb234c98737c4b6d155bfe160/Journey-overview.jpg" data-mid="222300400" border="0" src="https://freight.cargo.site/w/1000/i/ca1e337509a951b11465aaeef167be72bbd25bafb234c98737c4b6d155bfe160/Journey-overview.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/31e11eee5a207440677e161c97f9ae44fb31e89cb9aa00ba201953a78b4e4575/Journey-overview2.jpg" data-mid="222300398" border="0" src="https://freight.cargo.site/w/1000/i/31e11eee5a207440677e161c97f9ae44fb31e89cb9aa00ba201953a78b4e4575/Journey-overview2.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9e0c32f9c02b9efcc76589b4066b11fe5c7bb4a321d9b9567f7e53f430b832f2/Tia-Liu_Highline-presentation-_0812_Website-ver.jpg" data-mid="222300379" border="0" src="https://freight.cargo.site/w/1000/i/9e0c32f9c02b9efcc76589b4066b11fe5c7bb4a321d9b9567f7e53f430b832f2/Tia-Liu_Highline-presentation-_0812_Website-ver.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9b71878477f655cc177998d10a9745b46376f38d51d66f9994e489bbf1e37377/37.jpg" data-mid="222300391" border="0" src="https://freight.cargo.site/w/1000/i/9b71878477f655cc177998d10a9745b46376f38d51d66f9994e489bbf1e37377/37.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d873aba27907700c70692db39c1a1e0f5cb905a171214c50588d2c9aa5476bd4/Tia-Liu_Highline-presentation-_0812_Website-ver3.jpg" data-mid="222300403" border="0" src="https://freight.cargo.site/w/1000/i/d873aba27907700c70692db39c1a1e0f5cb905a171214c50588d2c9aa5476bd4/Tia-Liu_Highline-presentation-_0812_Website-ver3.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1127694157bcabfaf2dd042cbdbdac612b2d3b07c8e893bef005a7545ac0d75b/Tia-Liu_Highline-presentation-_0812_Website-ver2.jpg" data-mid="222300401" border="0" src="https://freight.cargo.site/w/1000/i/1127694157bcabfaf2dd042cbdbdac612b2d3b07c8e893bef005a7545ac0d75b/Tia-Liu_Highline-presentation-_0812_Website-ver2.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/2310202418b2f0d3ae2f3b76b095451202381b0b927a8cae3df7e0802cbc220b/40.jpg" data-mid="222300388" border="0" src="https://freight.cargo.site/w/1000/i/2310202418b2f0d3ae2f3b76b095451202381b0b927a8cae3df7e0802cbc220b/40.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/efa5e7d7a7bae88cc817e4fc5daae8d1f61d304989b7762c6c9ed954794e2cad/44.jpg" data-mid="222300402" border="0" src="https://freight.cargo.site/w/1000/i/efa5e7d7a7bae88cc817e4fc5daae8d1f61d304989b7762c6c9ed954794e2cad/44.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6bc5534853cada8fd11ea38f45409a3e7191f6618a104899339c8514ec195999/Tia-Liu_Highline-presentation-_0812_Website-ver5.jpg" data-mid="222300382" border="0" src="https://freight.cargo.site/w/1000/i/6bc5534853cada8fd11ea38f45409a3e7191f6618a104899339c8514ec195999/Tia-Liu_Highline-presentation-_0812_Website-ver5.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/91776bd90905d6c6e98e7afb34dbcee5b51dcff78d8bea0e40e572132e55325b/Tia-Liu_Highline-presentation-_0812_Website-ver6.jpg" data-mid="222300383" border="0" src="https://freight.cargo.site/w/1000/i/91776bd90905d6c6e98e7afb34dbcee5b51dcff78d8bea0e40e572132e55325b/Tia-Liu_Highline-presentation-_0812_Website-ver6.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a2a283a70bcd8a0e9e49f3a31da4aad6552767c9cec3ac94eeea9788608704d1/50.jpg" data-mid="222300389" border="0" src="https://freight.cargo.site/w/1000/i/a2a283a70bcd8a0e9e49f3a31da4aad6552767c9cec3ac94eeea9788608704d1/50.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a62b57d139cfde54511853563764c4eaaed0a7210fc848e4e190241ff06a7420/51.jpg" data-mid="222298877" border="0" src="https://freight.cargo.site/w/1000/i/a62b57d139cfde54511853563764c4eaaed0a7210fc848e4e190241ff06a7420/51.jpg" /> https://tialxy.com/Vinyl-record-for-Tchaikovsky Fri, 03 May 2024 20:26:20 +0000 tialxy https://tialxy.com/Vinyl-record-for-Tchaikovsky Vinyl record for Tchaikovsky Typeface, package design / 2024 Spring Graphis New Talent 2025 Gold The Seasons, Op. 37a, consists of twelve short character pieces for solo piano composed by Pyotr Ilyich Tchaikovsky, the celebrated Russian composer. To illustrate the interplay of sound dynamics and musical note intervals on the piano, I designed a complete alphabet using dots arranged within a 5x7 grid system. This unique alphabet serves as a visual representation of the enchanting melodies and harmonies found within The Seasons, offering a novel perspective on musical notation and the expressive potential of the piano. <img width="7112" height="4000" width_o="7112" height_o="4000" data-src="https://freight.cargo.site/t/original/i/84ccf4b3f6bc13f86770666e35654da28c33d881d4774dd8c22838ff8632b806/Cover-copy.jpg" data-mid="221470134" border="0" src="https://freight.cargo.site/w/1000/i/84ccf4b3f6bc13f86770666e35654da28c33d881d4774dd8c22838ff8632b806/Cover-copy.jpg" /> <img width="7112" height="4000" width_o="7112" height_o="4000" data-src="https://freight.cargo.site/t/original/i/28c819dec9053c953e6939b5625fa9cf816d25e2c280cabf533f86cfb5c84cca/Back.jpg" data-mid="221470137" border="0" src="https://freight.cargo.site/w/1000/i/28c819dec9053c953e6939b5625fa9cf816d25e2c280cabf533f86cfb5c84cca/Back.jpg" /> Type design︎︎︎ <img width="5100" height="5331" width_o="5100" height_o="5331" data-src="https://freight.cargo.site/t/original/i/7e37f19db6ce2125cf40a55cb22375e83b963844eba5805740a7616e465293fa/Motion-type-copy-2.jpg" data-mid="221470304" border="0" src="https://freight.cargo.site/w/1000/i/7e37f19db6ce2125cf40a55cb22375e83b963844eba5805740a7616e465293fa/Motion-type-copy-2.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/80ad9da6d50af27866a7c9d7784276cfe80237cb5e66c55bd83ccaf913a0507a/Album-cover-35.jpg" data-mid="221470287" border="0" src="https://freight.cargo.site/w/1000/i/80ad9da6d50af27866a7c9d7784276cfe80237cb5e66c55bd83ccaf913a0507a/Album-cover-35.jpg" /> <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/262f0e30862ed9b6c48ffa3f98569ee12f18e1c9b53b1b542fde7ecdd8bc0855/Album-cover-33.jpg" data-mid="221470196" border="0" src="https://freight.cargo.site/w/1000/i/262f0e30862ed9b6c48ffa3f98569ee12f18e1c9b53b1b542fde7ecdd8bc0855/Album-cover-33.jpg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/98599d0f98b1731b31ecb37a395d28ec3dd3692b44323a34f7305b128864e0f1/AdobeStock_390068763.jpg" data-mid="221468990" border="0" src="https://freight.cargo.site/w/1000/i/98599d0f98b1731b31ecb37a395d28ec3dd3692b44323a34f7305b128864e0f1/AdobeStock_390068763.jpg" /> https://tialxy.com/Mark-Bradford-gallery-space-design Fri, 09 Feb 2024 21:01:39 +0000 tialxy https://tialxy.com/Mark-Bradford-gallery-space-design <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4c196f9e2de6662504f83f0b94be7cc632a8ed1de545ba31f3e3a07971185a9b/Mark-Bradford-Home.jpg" data-mid="206369957" border="0" src="https://freight.cargo.site/w/1000/i/4c196f9e2de6662504f83f0b94be7cc632a8ed1de545ba31f3e3a07971185a9b/Mark-Bradford-Home.jpg" /> Mark Bradford gallery space design Spatial branding / 2023 Mark Bradford is a contemporary artist best known for his large-scale abstract paintings created out of paper. Mark Bradford: Los Angeles is a site-specific exhibition that explores the evolution of Bradford’s practice over the past decade and his treatment of themes from present-day American culture. Inspired by the collage qualities and map linings emerging from different directions in his artworks, I designed a title wall (customized stencil font) to demonstrate his identity, as well as an exhibition space for viewers to experience the power of his artwork. <img width="4200" height="1957" width_o="4200" height_o="1957" data-src="https://freight.cargo.site/t/original/i/f680e83982dfdb6009f6258406be2fac275de04462d59541aab2009b14e30706/2.jpg" data-mid="206261628" border="0" src="https://freight.cargo.site/w/1000/i/f680e83982dfdb6009f6258406be2fac275de04462d59541aab2009b14e30706/2.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f9fa6b3c84da92d30e622347c59db9f82a6c87cd51e54c7ded7dc642dcd4b5a0/Tia-Liu_Mark-Bradford-11.jpg" data-mid="205007873" border="0" src="https://freight.cargo.site/w/1000/i/f9fa6b3c84da92d30e622347c59db9f82a6c87cd51e54c7ded7dc642dcd4b5a0/Tia-Liu_Mark-Bradford-11.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0a99477240de2db2b7d4aac4b05f1ac1f6fab65cc1be349401a3191766665f67/Mark-Bradford-11.jpg" data-mid="218492889" border="0" src="https://freight.cargo.site/w/1000/i/0a99477240de2db2b7d4aac4b05f1ac1f6fab65cc1be349401a3191766665f67/Mark-Bradford-11.jpg" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/eec9c4148487272d9fb5574da5b64dbe3d045cd9ac7e50a3054b8d4293cc365c/Mark-Bradford-10.jpg" data-mid="218492891" border="0" src="https://freight.cargo.site/w/1000/i/eec9c4148487272d9fb5574da5b64dbe3d045cd9ac7e50a3054b8d4293cc365c/Mark-Bradford-10.jpg" /> <img width="5100" height="2885" width_o="5100" height_o="2885" data-src="https://freight.cargo.site/t/original/i/284622382e3be23790ff6680846b8b0d5d4ca8c584bd4ed653d0a5712bc5a574/Tia-Liu_Mark-Bradford-Final-copy-06.jpg" data-mid="205965522" border="0" src="https://freight.cargo.site/w/1000/i/284622382e3be23790ff6680846b8b0d5d4ca8c584bd4ed653d0a5712bc5a574/Tia-Liu_Mark-Bradford-Final-copy-06.jpg" /><img width="5100" height="2532" width_o="5100" height_o="2532" data-src="https://freight.cargo.site/t/original/i/5df4ee045097aa3cc1da608892f0397d5d3b8c16a6d9014deeab983a79b76454/Tia-Liu_Mark-Bradford-Final-copy-15.jpg" data-mid="205965524" border="0" src="https://freight.cargo.site/w/1000/i/5df4ee045097aa3cc1da608892f0397d5d3b8c16a6d9014deeab983a79b76454/Tia-Liu_Mark-Bradford-Final-copy-15.jpg" /><img width="5100" height="3739" width_o="5100" height_o="3739" data-src="https://freight.cargo.site/t/original/i/de9928c77c9c6eb3c98d87db7dba309baa168dc5d627586de7ecabbe7e5f2bc2/Floor-plan.jpg" data-mid="207362500" border="0" src="https://freight.cargo.site/w/1000/i/de9928c77c9c6eb3c98d87db7dba309baa168dc5d627586de7ecabbe7e5f2bc2/Floor-plan.jpg" /> https://tialxy.com/Routes Fri, 06 Dec 2024 21:25:30 +0000 tialxy https://tialxy.com/Routes <img width="4950" height="2784" width_o="4950" height_o="2784" data-src="https://freight.cargo.site/t/original/i/5d069021a47707ff7989c0084cafb37f48190bc5e526945ee57eb470ce781625/iphone_mockup_autumn_scenes_02-copy.jpg" data-mid="225681520" border="0" src="https://freight.cargo.site/w/1000/i/5d069021a47707ff7989c0084cafb37f48190bc5e526945ee57eb470ce781625/iphone_mockup_autumn_scenes_02-copy.jpg" /> Routes An app that empower young people to select the most eco-friendly routes by providing information on the environmental impact of their choices.&nbsp; Project type: UI/UX case study Duration: 9 weeks Oct - Dec 2024 Roles: UI/UX designer Art director Tools:&nbsp; Figma Adobe after effects Problem statement How can we empower young people to travel more sustainably and reduce their environmental impact? Goals Creating an app that empower young people to select the most eco-friendly routes by providing information on the environmental impact of their choices, along with incentives and rewards for making sustainable decisions. <img width="3562" height="1924" width_o="3562" height_o="1924" data-src="https://freight.cargo.site/t/original/i/a8f7070d43e74b76c91ad690a6af320a27b5dd52fdebd303d46e6f09334f1340/Slide-16_9---118.jpg" data-mid="225262172" border="0" src="https://freight.cargo.site/w/1000/i/a8f7070d43e74b76c91ad690a6af320a27b5dd52fdebd303d46e6f09334f1340/Slide-16_9---118.jpg" /> Background&nbsp; Before beginning the design process, I researched on the correlation between transportation and CO2 emissions. <img width="3384" height="1140" width_o="3384" height_o="1140" data-src="https://freight.cargo.site/t/original/i/15074403be6937d6dba7c7149cda07a2f9d8c6f8ad074c1717cd0b301ab58fa0/Article_final.jpg" data-mid="225278750" border="0" src="https://freight.cargo.site/w/1000/i/15074403be6937d6dba7c7149cda07a2f9d8c6f8ad074c1717cd0b301ab58fa0/Article_final.jpg" /> <img width="3384" height="1140" width_o="3384" height_o="1140" data-src="https://freight.cargo.site/t/original/i/402e30f82f187409739787d7b4c0d49e832c585305686123914593202b1e2c9a/Project-research-plan_final.jpg" data-mid="225278746" border="0" src="https://freight.cargo.site/w/1000/i/402e30f82f187409739787d7b4c0d49e832c585305686123914593202b1e2c9a/Project-research-plan_final.jpg" /> Key findings︎︎︎ <img width="3384" height="1610" width_o="3384" height_o="1610" data-src="https://freight.cargo.site/t/original/i/5067f686d591a38172314536c3f9fd1c2dc633c477827381b851af0f65307a23/Research-key-findings.jpg" data-mid="225278743" border="0" src="https://freight.cargo.site/w/1000/i/5067f686d591a38172314536c3f9fd1c2dc633c477827381b851af0f65307a23/Research-key-findings.jpg" /> User testing findings summary I have developed user testing materials to explore transportation needs across various locations and cities. The findings validated my hypothesis on the significant impact of context and location on the features users preferred. <img width="3387" height="2453" width_o="3387" height_o="2453" data-src="https://freight.cargo.site/t/original/i/e00f48421a94237be34a91c94cd203a38e2adeefa6a45de0171e06c6eaf95a9b/Testing-results-overview.jpg" data-mid="225362341" border="0" src="https://freight.cargo.site/w/1000/i/e00f48421a94237be34a91c94cd203a38e2adeefa6a45de0171e06c6eaf95a9b/Testing-results-overview.jpg" /> Marketing video︎︎︎ Key features Carpooling The carpooling feature allows users to find nearby commuters and offer them a ride. Additionally, they can turn the carpooling arrangement into a regular event. Trip planning&nbsp; The user can split a single route or transportation method into two, reducing carbon emissions, while also combining multiple errands and adjusting transportation modes for greater efficiency. A notification will appear on the homepage to remind the user about their trip.&nbsp; Real time tracking&nbsp; While traveling, the app provides real-time tracking of CO2 emissions and traffic conditions, including alerts for road congestion and closures. After the trip, the user receives a detailed analysis report on their CO2 emissions and performance, along with rewards for their sustainable choices. Rewards and incentives&nbsp; Users can view their monthly achievements through visualized comparisons, track the badges they’ve earned, and identify areas to improve to reach their next goal. Additionally, they can redeem incentives to purchase eco-friendly products, further supporting sustainable practices. Visual design&nbsp; The unique angles and shapes of the typography reminded me of the intersecting routes in transportation networks, inspiring the creation of various icons that reflect this dynamic interplay. <img width="3600" height="1456" width_o="3600" height_o="1456" data-src="https://freight.cargo.site/t/original/i/fb7e2159b769a08b2b5f5823877c9505486c002e8c03d4b05f92ee6b2497b973/Branding.jpg" data-mid="227045094" border="0" src="https://freight.cargo.site/w/1000/i/fb7e2159b769a08b2b5f5823877c9505486c002e8c03d4b05f92ee6b2497b973/Branding.jpg" /> 01. Research Competitor analysis Most apps don’t offer easy access to motivation, incentives, or clear goal tracking that users can relate to in their everyday lives, making sustainability feel disconnected from convenience and comfort. <img width="3742" height="1746" width_o="3742" height_o="1746" data-src="https://freight.cargo.site/t/original/i/9ba18d6b00aa601f6b7ff552f97589892e99ff15b12dd31bbcf5ac74d5d052e1/Competitor-analysis.jpg" data-mid="225559869" border="0" src="https://freight.cargo.site/w/1000/i/9ba18d6b00aa601f6b7ff552f97589892e99ff15b12dd31bbcf5ac74d5d052e1/Competitor-analysis.jpg" /> Market positioning By identifying gaps in the market and understanding the strengths and weaknesses of existing products, I determine the key areas to focus on and develop features and strategies accordingly. <img width="5127" height="2376" width_o="5127" height_o="2376" data-src="https://freight.cargo.site/t/original/i/e7048b92a691920b4efd7f4aec6496c555900403144ae8876a1f30b4906120df/Market-positioning.jpg" data-mid="223066716" border="0" src="https://freight.cargo.site/w/1000/i/e7048b92a691920b4efd7f4aec6496c555900403144ae8876a1f30b4906120df/Market-positioning.jpg" /> User persona I developed two user personas as hypotheses to explore daily transportation needs: one representing a student living in an urban area and the other depicting a working professional residing in a suburban area.&nbsp; <img width="3840" height="1326" width_o="3840" height_o="1326" data-src="https://freight.cargo.site/t/original/i/ae3e84fb042d757a0e8c5ca75d32fda8b540cdee94282011af24c852c0e4bf79/Slide-16_9---7.jpg" data-mid="225561316" border="0" src="https://freight.cargo.site/w/1000/i/ae3e84fb042d757a0e8c5ca75d32fda8b540cdee94282011af24c852c0e4bf79/Slide-16_9---7.jpg" /> <img width="3840" height="1326" width_o="3840" height_o="1326" data-src="https://freight.cargo.site/t/original/i/3359ae247567e92b07d02e60a81da9de012549d36254430d1d4f51183fcd770a/Slide-16_9---8.jpg" data-mid="225561317" border="0" src="https://freight.cargo.site/w/1000/i/3359ae247567e92b07d02e60a81da9de012549d36254430d1d4f51183fcd770a/Slide-16_9---8.jpg" /> User journey map Creating user journey maps to identify opportunities for developing features from the user’s perspective, helping them achieve their goals, enhance satisfaction, and solve their problems. <img width="3860" height="1696" width_o="3860" height_o="1696" data-src="https://freight.cargo.site/t/original/i/6fefddecc7315c41d11228ba9acbd2deb99d37bc35e28e2348cff92793f23224/User-journey.jpg" data-mid="225562604" border="0" src="https://freight.cargo.site/w/1000/i/6fefddecc7315c41d11228ba9acbd2deb99d37bc35e28e2348cff92793f23224/User-journey.jpg" /> Information architecture Developing the information architecture to outline the MVP features and key user flows. The details will be refined based on insights gathered from user testing. <img width="3542" height="2196" width_o="3542" height_o="2196" data-src="https://freight.cargo.site/t/original/i/d081fac2b112b2029179236b6e6eb459cd83f1374d03895ef86cb66d0d49cf8f/Information-architecture.jpg" data-mid="223066709" border="0" src="https://freight.cargo.site/w/1000/i/d081fac2b112b2029179236b6e6eb459cd83f1374d03895ef86cb66d0d49cf8f/Information-architecture.jpg" /> 02. User testing I have developed user testing materials to explore transportation needs across various locations and cities. I plan to interview three users&nbsp;from metropolitan areas and two users&nbsp;who either live or have experience living in suburban or rural areas. Interview outline Introduction: 3 mins &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Background: 5 mins About my product: 5 mins Concept &amp; feature testing: 10 mins Feature ranking: 10 mins Co-design + future: 5 mins Wrap up: 3 mins <img width="4323" height="2766" width_o="4323" height_o="2766" data-src="https://freight.cargo.site/t/original/i/89a7e78cda13ead367f9bee17847a0004eb2f438c10ec3e76a488fb18673b585/User-testing-materials.jpg" data-mid="223010858" border="0" src="https://freight.cargo.site/w/1000/i/89a7e78cda13ead367f9bee17847a0004eb2f438c10ec3e76a488fb18673b585/User-testing-materials.jpg" />Interview progress︎︎︎ Testing synthesis The interview results helped me identify user needs, considering each person's context and living habits. Based on testing feedback, I was able to conclude which features users liked most, found least useful, and determine the adjustments needed to enhance the experience. Results &amp; key learnings 100%Living in rural/sub-urban areas loved the carpool feature. 100%Living in areas metropolitan area loved the trip planning feature. 100%Users mentioned about time and cost in relation to their choice 100%Users find data about CO2 release estimates very helpful 80%Users highlighted the importance of ratings and reviews for both drivers and fellow passengers when considering safety in carpooling. 40%Users mentioned that pick a seat is not a necessary feature <img width="5181" height="2688" width_o="5181" height_o="2688" data-src="https://freight.cargo.site/t/original/i/75d747cf0b89d5614eb88a0f91ebcec0980096b1362fb8a8a87fa564aed51cb0/Feature-20.jpg" data-mid="223010851" border="0" src="https://freight.cargo.site/w/1000/i/75d747cf0b89d5614eb88a0f91ebcec0980096b1362fb8a8a87fa564aed51cb0/Feature-20.jpg" /> <img width="5181" height="2688" width_o="5181" height_o="2688" data-src="https://freight.cargo.site/t/original/i/610e56bc0a6a123e8e0d80aa3e7116ee219035fe24e16893e947a5afddba01b9/Feature-21.jpg" data-mid="223010860" border="0" src="https://freight.cargo.site/w/1000/i/610e56bc0a6a123e8e0d80aa3e7116ee219035fe24e16893e947a5afddba01b9/Feature-21.jpg" /> <img width="5181" height="2688" width_o="5181" height_o="2688" data-src="https://freight.cargo.site/t/original/i/8564f4f91436514d5438b992ccb8e227bc049062acd8d2ff01795b45e5f1988f/Feature-23.jpg" data-mid="223010862" border="0" src="https://freight.cargo.site/w/1000/i/8564f4f91436514d5438b992ccb8e227bc049062acd8d2ff01795b45e5f1988f/Feature-23.jpg" /> <img width="5181" height="2688" width_o="5181" height_o="2688" data-src="https://freight.cargo.site/t/original/i/78ba3e76275ca467dd26c7ff44da912fa2f0d8051c70384c95cee9ac23dea766/Feature-24.jpg" data-mid="223010865" border="0" src="https://freight.cargo.site/w/1000/i/78ba3e76275ca467dd26c7ff44da912fa2f0d8051c70384c95cee9ac23dea766/Feature-24.jpg" /> Key takeaways &amp; reflection After conducting user testing, I recognized the significant impact of context and location on users’ decision-making regarding the features they preferred, which validated my hypothesis. Carpooling and trip-planning features were especially influenced by users’ locations, as urban and rural environments shape their relevance and appeal. Conversely, preferences for features like real-time tracking, travel analysis, and rewards varied more based on each individual’s personal interests and daily habits. This distinction highlights the importance of tailoring features to both geographic and lifestyle factors. I was pleased to discover that all users found visualizing CO2 emission estimates to be both helpful and important. Initially, I was concerned that this information might induce anxiety or decrease motivation, but their positive feedback reassured me of its value in promoting awareness and encouraging sustainable choices. In future research, I aim to interview a broader range of users in diverse environments, including those who drive themselves, as well as a more varied age group and occupational backgrounds. Testing details <img width="4632" height="4023" width_o="4632" height_o="4023" data-src="https://freight.cargo.site/t/original/i/4441916d6a78931166089a2638cac3d8e2704558e060308e72e492888ddd0b5b/User-testing.jpg" data-mid="223010867" border="0" src="https://freight.cargo.site/w/1000/i/4441916d6a78931166089a2638cac3d8e2704558e060308e72e492888ddd0b5b/User-testing.jpg" /> 03. Refinement from user testing <img width="3454" height="1382" width_o="3454" height_o="1382" data-src="https://freight.cargo.site/t/original/i/0fbcb066de7e37fa70853ce7809c320428fce9a0a9234b6718afc4dfb4973d21/Refinement_Tracking---analysis-2.jpg" data-mid="223433964" border="0" src="https://freight.cargo.site/w/1000/i/0fbcb066de7e37fa70853ce7809c320428fce9a0a9234b6718afc4dfb4973d21/Refinement_Tracking---analysis-2.jpg" /> <img width="3454" height="1382" width_o="3454" height_o="1382" data-src="https://freight.cargo.site/t/original/i/66399a1822c38583c72bac40fa61e21b06b71c9f665a53ce670375e2d2d07088/Refinement_Tracking---analysis-1.jpg" data-mid="223433966" border="0" src="https://freight.cargo.site/w/1000/i/66399a1822c38583c72bac40fa61e21b06b71c9f665a53ce670375e2d2d07088/Refinement_Tracking---analysis-1.jpg" /> <img width="3454" height="1382" width_o="3454" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a4d06fc0047f8fb198a99e037e36ce11e88fa69c8dd39e9a4eb09276d441feb9/Refinement_Tracking---analysis.jpg" data-mid="223434011" border="0" src="https://freight.cargo.site/w/1000/i/a4d06fc0047f8fb198a99e037e36ce11e88fa69c8dd39e9a4eb09276d441feb9/Refinement_Tracking---analysis.jpg" /> Conclusion “Although infrastructure improvements may take time to implement, we can still find ways to raise awareness and drive progress in the meantime.We envision a future where sustainable transportation is the norm, creating cleaner cities, safer travel, and healthier lives.” <img width="3660" height="912" width_o="3660" height_o="912" data-src="https://freight.cargo.site/t/original/i/7c58002d3a09ac8bf1ccaf5b792027cfb2c6426cd4b043eb465f97863911950f/Conclusion-copy.jpg" data-mid="225566368" border="0" src="https://freight.cargo.site/w/1000/i/7c58002d3a09ac8bf1ccaf5b792027cfb2c6426cd4b043eb465f97863911950f/Conclusion-copy.jpg" /> What I have learned From creating this app, I’ve learned just how valuable collaboration and user feedback are in the design process. I was genuinely surprised by the number of thoughtful suggestions my friends provided regarding different features. This process also highlighted the importance of understanding the context and behavior of each user. A good app isn’t just functional; it’s intuitive and tailored to the unique needs of its audience. In the future, I plan to involve users earlier in the design process and develop more structured methods for gathering their feedback. If this app were to be launched, I’d love to integrate advanced technology that enhances transportation infrastructure, ultimately improving the overall experience and quality of life for users. <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/19a63149964958f6b4ae15b75ca45986bcefaf4ccaf1e83ccdb3df7e4afd5a68/iPhone-Mockup-copy-2.jpg" data-mid="225566814" border="0" src="https://freight.cargo.site/w/1000/i/19a63149964958f6b4ae15b75ca45986bcefaf4ccaf1e83ccdb3df7e4afd5a68/iPhone-Mockup-copy-2.jpg" /> https://tialxy.com/Airbnb-Connect Mon, 23 Sep 2024 02:30:34 +0000 tialxy https://tialxy.com/Airbnb-Connect <img width="13053" height="8192" width_o="13053" height_o="8192" data-src="https://freight.cargo.site/t/original/i/be1bd39baaa6aa65ae8b993dd5657839dc31ea6aff51c25cbc2ca01be7f7976f/Airbnb_Homepage.jpg" data-mid="221859964" border="0" src="https://freight.cargo.site/w/1000/i/be1bd39baaa6aa65ae8b993dd5657839dc31ea6aff51c25cbc2ca01be7f7976f/Airbnb_Homepage.jpg" /> Airbnb Connect UI/UX Case study/ 2023 Airbnb, founded in 2007, has aimed to curate memorable stays and experiences, emphasizing the creation of meaningful connections. With 73% of Gen Z individuals reporting feelings of loneliness at times, there’s a growing need to address this social issue. This project aims to leverage Gen Z’s strong online social connectivity while maintaining the essence of traditional Airbnb experiences. By doing so, it seeks to provide an enriching experience that bridges digital interactions between people with real-world connections. Project type: UI/UX case studyGroup project (Team of 2)&nbsp; Duration:6 weeks Nov - Dec 2023 Roles: Researcher UI/UX designer Art direction leader Tools: FigmaAdobe illustrator Adobe after effects Research Gen Z Loneliness issue: Gen-Z are hyperconnected in the virtual world but socially disconnected. They are having fewer shared moments and memories; thus, the collective experience has lost ground to individual pursuits. 73% Gen Z report feeling lonely sometimes or always Goals Creating an app that connects users with like-minded travelers, allowing them to collaborate on travel plans, record and share their moods throughout the trip. This fosters greater self-awareness and helps build more meaningful connections with others. Solution 1. Trip planning: Users can create a travel plan and invite friends to collaborate on edits. 2. Mood Recording: Users can record and share their emotions throughout the journey, and view mood analysis for personal insights. Key features Mood recording Users can instantly select their current mood while traveling, upload a photo, and choose keywords that best describe their activity. <img width="980" height="1886" width_o="980" height_o="1886" data-src="https://freight.cargo.site/t/original/i/1f417b7634da81cd6ddcd6377a803c18ebfc7120ea8a7d9484b81b9c8ee1a88d/Record-mood-jpeg.jpg" data-mid="221547228" border="0" data-scale="90" src="https://freight.cargo.site/w/980/i/1f417b7634da81cd6ddcd6377a803c18ebfc7120ea8a7d9484b81b9c8ee1a88d/Record-mood-jpeg.jpg" /> Mood analysisUsers can review their mood analysis by selecting a category to view an emotional breakdown. Click on the report section to access a detailed travel report. View friend’s mood Users can view their friends'current moods and associated activities. In the analysis section, they can also see shared emotions they have in common. Trip planningUsers can invite friends to collaborate&nbsp;on the travel plan, allowing them to add notes to each section of the itinerary and make updates at any time. <img width="980" height="1886" width_o="980" height_o="1886" data-src="https://freight.cargo.site/t/original/i/dfba0379f9d277d0715857fd5f338f94f033d4b062d55356bca20a430bbd8c74/Invite-friends.jpg" data-mid="221547250" border="0" data-scale="90" src="https://freight.cargo.site/w/980/i/dfba0379f9d277d0715857fd5f338f94f033d4b062d55356bca20a430bbd8c74/Invite-friends.jpg" /> User flow&nbsp; <img width="6885" height="3363" width_o="6885" height_o="3363" data-src="https://freight.cargo.site/t/original/i/54c8d59f4b6cb8baa94a6266485a6cbe2e0c6131cc6231f7663efc85b131fba2/User-flow.jpg" data-mid="221545899" border="0" src="https://freight.cargo.site/w/1000/i/54c8d59f4b6cb8baa94a6266485a6cbe2e0c6131cc6231f7663efc85b131fba2/User-flow.jpg" /> Style guide <img width="5010" height="2121" width_o="5010" height_o="2121" data-src="https://freight.cargo.site/t/original/i/4f50d36f3e469a6fca2265f5899a17b637249b30d977fdcc994ed4d9831baee4/Slide-16_9---1.jpg" data-mid="221543588" border="0" src="https://freight.cargo.site/w/1000/i/4f50d36f3e469a6fca2265f5899a17b637249b30d977fdcc994ed4d9831baee4/Slide-16_9---1.jpg" /> App store marketing page︎︎︎<img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/374d298731a96fff005301512799c4b0ef6580429392130e832baecc6464be9e/App-Store.jpg" data-mid="221860008" border="0" src="https://freight.cargo.site/w/1000/i/374d298731a96fff005301512799c4b0ef6580429392130e832baecc6464be9e/App-Store.jpg" />