2. Airbnb Connect
UI/UX Case study/ 2023
UI/UX Case study/ 2023
Airbnb, founded in 2007, has aimed to curate memorable stays and experiences, emphasizing the creation of meaningful connections. With 73% of Gen Z individuals reporting feelings of loneliness at times, there’s a growing need to address this social issue. This project aims to leverage Gen Z’s strong online social connectivity while maintaining the essence of traditional Airbnb experiences. By doing so, it seeks to provide an enriching experience that bridges digital interactions between people with real-world connections.
Project type:
UI/UX case study
Group project (Team of 2)
Duration:
6 weeks
Nov - Dec 2023
Roles:
Researcher
UI/UX designer
Art direction leader
Tools:
Figma
Adobe illustrator
Adobe after effects
Research
Gen Z Loneliness issue:
Gen-Z are hyperconnected in the virtual world but socially disconnected. They are having fewer shared moments and memories; thus, the collective experience has lost ground to individual pursuits.
Gen-Z are hyperconnected in the virtual world but socially disconnected. They are having fewer shared moments and memories; thus, the collective experience has lost ground to individual pursuits.
73%
Gen Z report feeling lonely sometimes or alwaysGoals
Creating an app that connects users with like-minded travelers, allowing them to collaborate on travel plans, record and share their moods throughout the trip. This fosters greater self-awareness and helps build more meaningful connections with others.
Solution
1. Trip planning: Users can create a travel plan and invite friends to collaborate on edits.
2. Mood Recording: Users can record and share their emotions throughout the journey, and view mood analysis for personal insights.
2. Mood Recording: Users can record and share their emotions throughout the journey, and view mood analysis for personal insights.
Key features
Mood recording
Users can instantly select their
current mood while traveling, upload
a photo, and choose keywords that
best describe their activity.
Mood analysis
Users can review their mood
analysis by selecting a category
to view an emotional breakdown.
Click on the report section to
access a detailed travel report.
View friend’s mood
Users can view their
friends'current moods
and associated activities.
In the analysis section, they
can also see shared emotions
they have in common.
Trip planning
Users can invite friends to
collaborate on the travel plan,
allowing them to add notes to
each section of the itinerary
and make updates at any time.
User flow
Style guide
App store marketing page︎︎︎
