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Tia Liu Graphic/UIUX designer based in NYC

Brand Experience

1. Biolink
2. Din type specimen book
3. Plot hotel branding   
4. The High Line 
5. Vinyl record for Tchaikovsky

6. Mark Bradford gallery space 

UI/UX/Digital product 

1. Routes
2. Airbnb Connect
3. CVS Teens

More works︎︎︎

My Lab︎︎︎


Biolink

Branding/ 2024 Fall
Biolink is a digital learning platform that immerses users in the human body through AR/VR, allowing them to explore its intricate details. Inspired by the double-helix structure of DNA and the organic curves of cells, I designed a custom typeface based on Apotek that emphasizes zooming into microscopic elements, revealing the hidden world beneath the surface. This typographic approach creates a cohesive and distinctive brand identity.






Customized typeface︎︎︎


Event and exhibition︎︎︎
Mark
Running on Cargo