1. Muni credit card
Type design / 2023
Type design / 2023
Muni is a new credit card identity brand rooted in the principles of cleanliness, precision, and trust; it has strategically crafted its brand identity to reflect a sense of sophistication and reliability. The choice of the All Round Gothic typeface underlines Muni's commitment to a clean and modern aesthetic.
2. Visual identity for Joan Miró
Identity design / 2023 Spring
Identity design / 2023 Spring
Joan Miro, and his body of works in his exhibition: Women, Birds, Stars was exhibited in the Museum of Art Pudong, Shanghai. My visual system is based on the croppings of three of the artworks I selected from this exhibition, paired with the typeface Futura. I explored that concept with applications of different scales and orientations and utilized the idea of color boxes that matches each indivdual artwork.
View full project︎︎︎
View full project︎︎︎
3. Miriam menu design
Type design / 2023 Spring
Type design / 2023 Spring
Miriam is a Mediterranean restaurant that draws inspiration from its roots in both the Mediterranean region and traditional Israeli patterns. The logo typeface (based on Didot), captures the essence of the restaurant's aesthetic. In addition to the logo, I took the design further by creating three distinct menus for dinner, dessert, and beverages, all of which seamlessly integrate the same type system used in the logo. This cohesive design approach not only maintains a visual harmony across the brand but also enhances the overall dining experience by providing a consistent and tasteful representation of Miriam's culinary offerings.
