7. Frezie seltzer packaging
Package design / 2022
Package design / 2022
Frezie is a new seltzer drink flavored with real fruit juice. The client finds the keywords “Fresh”, “Modern”, and “Fun” most important to them. I created packaging for Frezie based on the custom-type logo I designed. The triangular shape within the letters was inspired by the shape of an orange slice to further convey the freshness of the drink.